Art Direction

Art direction for the 8ON8 Stretching Club 2023 campaign. Golf references, retro editorial typography and staged sporting gestures form an irreverent visual language that brings movement and character to the collection.8ON8 Stretching Club 2023 Campaign 美术指导。以高尔夫运动为视觉线索，将复古版式、鲜明色彩与带有戏剧感的人物动作结合，重新组织运动场景与时装的关系，形成兼具幽默感与辨识度的品牌叙事。