Art Direction

Art direction for the CRUSH 2024 Pre-Spring campaign. Fencing, tug-of-war and playful competition unfold on a minimal stage, where precise geometry, sculptural props and choreographed gestures give the collection a confident, theatrical presence.CRUSH 2024 Pre-Spring Campaign 美术指导。以击剑、拔河与角力的动作关系为线索，通过简洁的舞台结构、雕塑感道具与人物调度，营造带有戏剧性和趣味性的竞争场景，让服装的质感与女性姿态共同构成品牌视觉。