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Art Direction

INDICIA — 2024 SS CampaignINDICIA｜2024 SS Campaign

Art direction for the INDICIA 2024 Spring / Summer campaign. Coastal landscapes and weathered architecture provide a restrained setting for tactile fabrics and everyday gestures, with colour and monochrome portraits shaping a calm, cohesive visual narrative.INDICIA 2024 春夏 Campaign 美术指导。以海岸线与旧建筑的肌理为背景，通过克制的场景选择、自然的人物关系及彩色与黑白肖像的交替，突出衣料触感与日常姿态，构建安静、连贯的春夏视觉叙事。

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