Art Direction
K.V.K — 2020 CampaignK.V.K|2020 Campaign
Art direction for the K.V.K 2020 campaign. Mirrors, metallic surfaces and optical distortion connect jewellery with the body, while monochrome imagery and precise colour accents create a sharp, sculptural visual identity.K.V.K 2020 Campaign 美术指导。以镜面、金属质感与光学扭曲构建场景,让首饰与身体形成富有张力的视觉关系;通过黑白影像与局部色彩的交替,塑造冷峻、具有雕塑感的品牌表达。