Commercial Works
NOEMATRIX穹彻智能 NOEMATRIX
From Screen to World从屏幕到现实
A brand film for NOEMATRIX, using force as a narrative thread to make the relationship between embodied intelligence and the physical world tangible.以「力」为叙事线索，为穹彻智能构建品牌影片，让具身智能与真实世界的关系变得可感知。
Force connects traces in nature, the actions of machines and the role of feedback.以「力」为线索，连接自然的痕迹、机器的动作与智能的反馈。
Four stages. One transformation.四段叙事，一次转变
One gesture takes on a different meaning at the beginning and end of the film.同一个动作，在片头与片尾获得不同的意义。
Barrier屏障
From tools and industry to intelligence on a screen.从工具与工业演进，进入屏幕中的智能。
Entry入口
The screen becomes an entrance into the physical world.屏幕成为入口，感知向物理世界展开。
Force力
Contact, resistance and feedback make action legible.通过接触、阻力与反馈，让行动被理解。
Growth生长
From a single interaction to everyday working and living environments.从一次接触，走向生活与工作的真实场景。
Traces of force in nature自然中力的痕迹
Force feedback and capture力的反馈与捕捉
From concept to image从概念到画面
Working from a shared narrative and audiovisual direction, PENG and the team developed the storyboards and AI-generated imagery.在共同的叙事与视听方向下，PENG 与团队共同推进分镜与 AI 生成。
Creative approach · PENG创意方法 · PENG
Finding a question within the brief从品牌信息中找到一个问题
NOEMATRIX's brand materials brought together embodied AI models, robotic manipulation, data collection and a vision of technology entering everyday environments. I began by shaping that information around a question an audience could enter: how does intelligence move from computation on a screen to contact with the physical world?穹彻智能的品牌资料涉及具身大模型、机械操作、数据采集，以及技术进入真实场景的愿景。我的起点，是把这些信息整理成一个观众可以进入的问题：智能如何从屏幕中的计算，走向与物理世界的接触？
I distilled this into the concept Traces of Force. It gave the film a direction and a basis for connecting its images, voiceover and narrative stages.围绕这个问题，我将创意概念凝练为「力的痕迹」。它为整支影片提供了方向，也成为我组织画面、旁白和段落关系的依据。
Connecting nature, machines and intelligence through force用「力」串起自然、机器与智能
I chose force as the thread running through the film. Wind moves through a canopy. Water reshapes the ground. Contact deforms a material. A robotic gripper approaching, grasping and moving an object also encounters resistance, friction and feedback. These interactions create a concrete relationship between images of nature and the actions of a machine.我选择「力」作为贯穿影片的线索。风穿过树冠、水流改变地表、接触使材料发生形变；机械夹爪接近、抓取和移动物体，同样会产生阻力、摩擦和反馈。这些现象让自然画面与机器动作之间有了具体的联系。
In the treatment, I placed trajectories, point clouds, optical flow and pressure fields where those changes occur. The visual effects have an explanatory role: to show how an action leaves a trace, and how feedback can inform the next action.在方案中，我把轨迹线、点云、光流和压力场放在这些变化发生的位置，让视觉效果承担解释作用：观众能够看到动作怎样留下痕迹，反馈又怎样影响下一步行动。
Structuring the narrative四次推进的叙事结构
I structured the proposed film in four stages: Barrier, Entry, Force and Growth. The opening moves from tools and industrial development into the digital age, introducing the central question through a mechanical hand touching a screen. The screen then becomes an entrance into nature and physical space. The third stage focuses on contact and feedback, before the final stage opens out into everyday working and living environments.我将影片规划为「屏障、入口、力、生长」四个阶段。开场从工具与工业演进进入数字时代，用机械手触碰屏幕提出问题；随后，屏幕成为通往自然与物理空间的入口。第三段聚焦接触与反馈，最后把视野展开到真实生活与工作场景。
One gesture connects the beginning and the end: touching a screen, then touching a real object. Its meaning changes across the film, giving the audience a concrete image of intelligence entering the physical world.这条结构有一个明确的首尾呼应：片头触碰屏幕，片尾触碰真实物体。同一个动作在前后获得不同的意义，让「进入物理世界」成为观众能够记住的画面。
Developing image and sound together在方案里建立视听关系
For each stage, I considered imagery, voiceover, sound and narrative purpose together. Mechanical movement, electrical noise and electronic pulses establish the opening sense of distance. Wind, water and rustling leaves open up the field of perception. Contact sounds from cardboard, glass and fabric bring attention to specific materials and actions.我在每个段落中同时梳理画面、旁白、声音和叙事作用。机械运转、电流与电子脉冲建立开场的距离感；风、水流和树叶摩擦打开感知；纸盒、玻璃与布料的接触声，把注意力带到具体的材料与动作上。
This made the concept something we could discuss through shots and rhythm, and gave storyboarding and generation a shared creative foundation.这种安排让概念落实到可讨论的镜头和节奏，也为后续分镜与生成提供共同的创作依据。
Developing the images with the team与团队把概念推进成画面
I created the full creative treatment, including the central concept, narrative structure and audiovisual direction. Storyboarding and AI generation were then developed collaboratively with the team, translating the treatment's stages into specific images.创意方案由我全程制作，涵盖核心概念、叙事结构以及视听方向。进入制作阶段后，分镜与 AI 生成由我和团队共同完成，我们把方案中的段落进一步落实为具体画面。
Throughout the project, I kept returning to a few questions: what does this shot communicate, how does it connect to the shots around it, and can the relationship between the technology and the brand be understood? AI participates in image generation; those decisions carry the narrative through each stage of the work.对我来说，这个项目里持续要回答的问题是：这一镜在讲什么，它如何连接前后两镜，技术与品牌的关系能否被看懂。AI 参与画面的生成，而这些判断让不同阶段的工作沿着同一条叙事推进。
- Client客户
- NOEMATRIX穹彻智能 NOEMATRIX
- Creative treatment创意方案
- PENG
- Storyboarding & AI generation分镜与 AI 生成
- PENG and teamPENG 与团队